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History

The original iPad was released April 3, 2010. Apple was one of the first producers to use an ARM based SoC (system-on-a-chip) in a tablet, which were previously used in Smartphones. The low power ARM chip gave the tablet very long battery life compared to laptops and competing Windows x86 tablets of at the time. It used a 9.7" 1024x768 very high quality IPS (in-plane switching) display that has far superior viewing angles to the cheaper TN (twisted nematic) displays used in most laptops in 2010. Apple incorporated their iOS mobile operating system that is also on the iPhone and iPod Touch. There were some glaring omissions with the original iPad, like a lack of cameras and multitasking. Developers could design apps specifically for the larger display. As of October 2013 there are 475,000 apps designed for the iPad (according to Apple) which compares to 1,000,000 iPhone apps (iPhone apps can be used on the iPad but won't look good due to the different aspect ratio and pixel count).

 

The iPad 2 came along on March 11, 2011. It beefed the SoC with the new A5 with a dual-core ARM A9 CPU, PowerVR SGX543MP2 GPU (which Apple stated as 9 times the performance of the original iPad), thinner (0.33" vs. 0.50"), lighter (1.325lbs vs. 1.5lbs), and for the first time came with cameras (front and rear). The iPad 2 had a completely new design which was less boxy and more curved at the edges. Along with this release Apple came out with an accessory they called the Smart Cover. The Smart Cover attached to the iPad 2 magnetically (which were both in the tablet and cover) so the cover auto aligned making it easy to put on and remove. The cover also automatically woke up the iPad when you opened it and put it to sleep when you closed it. They said they didn't want to cover their beautiful new design but obviously a screen cover does just that, only protects the screen and not the aluminum body of the iPad.

 

The 3rd gen iPad was released March 16, 2012. It lost the number designation and was just called iPad. The big change for this release was the high resolution retina display which upgraded the 132 ppi 1024x768 panel (in the iPad 1 & 2) to a 264 ppi 2048x1536 panel. The high resolution gave it four times the pixels of the previous two versions (786,432 vs. 3,145,728). Due to the huge GPU power required to run the retina display the tablet actually got a little thicker (0.37" vs 0.33") and heavier (1.427lbs vs. 1.325lbs). The majority of the increases likely coming from the huge 42.5Wh battery (the iPad 2 had a 25Wh battery) which was required to keep the same 10 hour battery life with the new power hungry SoC. 

 

The 4th gen iPad came on November 2, 2012. This was the first iPad to be released the same year as its predicesor and was only a 7.5 month span between 3rd and 4th gen release (versus the usual 11-12 months). Part of the reason for the early release is likely a combination of Apple wanting to update it to the new Lightning connector (replacing the 30-pin connector), release it along with the new iPad mini, and maybe they planned it that way. The 4th gen was also interesting because it used a custom CPU designed by Apple called Swift (but still used a GPU made by Imagination Technologies). Previous iPads used a complete ARM design. 

 

The original iPad mini came out November 2, 2012. It was Apple's response to low priced 7" Android tablets like the Kindle Fire HD and Nexus 7, and at the announcement Apple even did a screen area comparison of a tablet that looked exactly like a Nexus 7. Steve Jobs was very critical of 7" tablets and even called them "dead on arrival" and "tweeners." To Apple's credit technically they didn't make a 7" tablet but a 7.85" tablet (that's the actual display size, which Apple rounds up to 7.9" for simplicity and marketing). The iPad mini has the advantage of more screen area but a lower pixel density compared to its 7" Android competitors. The original mini did not include a retina display but the same 1024x768 resolution as the iPad 1 & 2 (except in a smaller 7.85" panel). The iPad mini received good reception from the public but had a few downsides in its 1st gen. It used the over 1.5 year old A5 SoC (same as the iPad 2, iPhone 4S, and iPod Touch 5th gen), instead of the newer A6 in the iPhone 5 or A6X in the iPad 4.

 

The 5th gen iPad was released on November 1, 2013. Apple renamed it the iPad Air because it's 20.2% thinner (7.5mm vs. 9.4mm) and 28% lighter (1.034lbs/469g vs. 1.437lbs/652g, Wi-Fi models) than the iPad 3 and 4. Now a full size iPad is finally lighter than the iPad 2 (1.325lbs/601g). So there is no longer the retina thickness/weight compromise of the 3rd and 4th gen.

 

The 2nd gen iPad mini was silently released November 12, 2013 and now has a retina display and the newest A7 SoC, but carriers a very high price tag of $399 ($70 increase from the previous gen) compared to $229 for the Nexus 7 2013 and Kindle Fire HDX 7".

Specifications

  • Display: 9.7" 2048x1536 IPS Panel (264 ppi, 4:3 aspect ratio)

  • Storage & Retail Price

    • 16GB: $499 Wi-Fi & $629 LTE

    • 32GB: $599 Wi-Fi & $729 LTE

    • 64GB: $699 Wi-Fi & $829 LTE

    • 128GB: $799 Wi-Fi & $929 LTE

  • SoC: A7 64-bit

    • Apple Cyclone 1.4GHz Dual-Core CPU

    • PowerVR G6430 GPU

    • 1GB LPDDR3 RAM

  • M7 Motion Coprocessor

  • Wi-Fi: 802.11n MIMO & Bluetooth

  • Weight: 1.034lbs/469g (Wi-Fi) - 1.054lbs/478g (LTE)

  • Thickness: 0.295" (7.5mm)

  • Battery: 32.4Wh Lithium Polymer Battery

  • Cameras: 720P Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Compass, Three-Axis Gyroscope, & GPS (LTE only)

  • Accessories: Lightning to USB Cable & 12W Power Adapter

Specifications

  • Display: 7.9" 2048x1536 IPS Panel (326 ppi, 4:3 aspect ratio)

  • Storage & Retail Price

    • 16GB: $399 Wi-Fi & $529 LTE

    • 32GB: $499 Wi-Fi & $629 LTE

    • 64GB: $599 Wi-Fi & $729 LTE

    • 128GB: $699 Wi-Fi & $829 LTE

  • SoC: A7 64-bit

    • Apple Cyclone 1.3GHz Dual-Core CPU

    • PowerVR G6430 GPU

    • 1GB LPDDR3 RAM

  • M7 Motion Coprocessor

  • Wi-Fi: 802.11n MIMO & Bluetooth

  • Weight: 0.73lbs/331g (Wi-Fi) - 0.75lbs/341g (LTE)

  • Thickness: 0.295" (7.5mm)

  • Battery: 23.8Wh Lithium Polymer

  • Cameras: 720P Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Compass, Three-Axis Gyroscope, & GPS (LTE only)

  • Accessories: Lightning to USB Cable & 10W Power Adapter

iPad Air

iPad mini retina

Surface 2 (ARM)

History
Nexus branded Smartphones have been around since the HTC Nexus One from 2010. The first Nexus tablet came July 2012 with the Nexus 7, developed in collaboration with Asus. It was the first device to run Google's Android 4.1 Jelly Bean operating system. The tablet was very popular due to its low price, solid build quality, and impressive hardware at that time for a 7" tablet (Tegra 3 SoC with a quad-core ARM A9 CPU). In October 2012 came the release of its larger brother, the Nexus 10, which had an insane 2560x1600 PLS display giving it 300 ppi. The Nexus 10 was developed in partnership with Samsung. Overall Google came with some impressive hardware and fairly polished Jelly Bean version of their Android operating system to compete with Apple. Google's real problem was its lackluster selection of tablet specific apps which Apple had an over 2 year lead on (there had been third party Android tablets in the past but not enough for too much developer interest). That has changed a bit today but Google is still quite behind Apple when it comes to tablet apps.

 

A year later from the Nexus 7 release on July 26, 2013 came the Nexus 7 2013. It had an impressive portfolio of upgrades. These upgrades included a SnapDragon S4 Pro 1.5GHz quad-core SoC, 2GB RAM, 1920x1200 IPS display (323 ppi, calibrated), rear facing camera (1st gen lacked), and of course thinner/lighter. It came at a slightly higher base price of $229 (compared to $199) but was still hugely competitive with other tablets in the category like the Kindle HDX 7” (which is also $229). The successor to the Nexus 10 has yet to be released but is rumored to be made by Asus instead of Samsung.

Nexus 7 2013

Specifications

  • Display: 10.055" 2600x1600 PLS Panel (300 PPI, 16:10 aspect ratio)

  • Storage & Retail Price

    • 16GB: $399 Wi-Fi

    • 32GB: $499 Wi-Fi

  • SoC: Samsung Exynos 5250

    • ARM A15 Dual-Core CPU

    • ARM Mali T604 GPU

    • 2GB RAM

  • Wi-Fi: 802.11n MIMO, Bluetooth, & NFC

  • Weight: 1.32lbs/603g

  • Thickness: 0.35" (8.9mm)

  • Battery: 9,000mAh Lithium Polymer

  • Cameras: 1.9MP Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Barometer, Compass, Gyroscope, & GPS

  • Manufacturing Partner: Samsung

Specifications

  • Display: 7.02" 1920x1200 IPS Panel (323 PPI, 16:10 aspect ratio)

  • Storage & Retail Price

    • 16GB: $229 Wi-Fi

    • 32GB: $269 Wi-Fi & $349 LTE

  • SoC: Qualcomm SnapDragon S4 Pro

    • Krait 300 1.5GHz Quad-Core CPU

    • Adreno 320 400MHz GPU

    • 2GB RAM

  • Wi-Fi: 802.11n, Bluetooth 4.0, & NFC

  • Weight: 0.64lbs/290g (Wi-Fi) - 0.66lbs/299g (LTE)

  • Thickness: 0.341" (8.65mm)

  • Battery: 3,950mAh

  • Cameras: 1.2MP Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Compass, Gyroscope, & GPS

  • Manufacturing Partner: Asus

Surface Pro 2 (x86)

Specifications

  • Display: 10.6" 1920x1080 IPS Panel (208 ppi, 16:9 aspect ratio)

  • Storage/RAM & Retail Price

    • 64GB SSD + 4GB RAM: $899 Wi-Fi

    • 128GB SSD + 4GB RAM: $999 Wi-Fi

    • 256GB SSD + 8GB RAM: $1,299 Wi-Fi

    • 512GB SSD + 8GB RAM: $1,799 Wi-Fi

  • APU: Intel Core i5 4200U (Haswell)

    • 1.6GHz-2.6GHz Dual-Core CPU

    • Intel HD Graphics 4400 20SP GPU

    • 15W TDP

  • Wi-Fi: 802.11n & Bluetooth 4.0

  • Weight: 2lbs

  • Thickness: 0.53" (13.5mm)

  • Battery: 42Wh

  • Cameras: 720P Front & Rear

  • Sensors: Accelerometer, Ambient Light, Gyroscope, & Magnetometer

  • Accessories: 48W Power Adapter & Surface Pen

History
As Microsoft found out the hard way, being just the maker of the operating system and not the whole device experience, has big downsides. Apple's approach to tablets gives them direct control over everything from hardware to software, and this give them a more cohesive device with full control over the whole user experience. Microsoft's OEM partners have made some excellent products but all too often OEMs fail to understand the importance of user experience and design for their lower cost offerings. Tablets with amazing IPS retina displays and fast solid state storage have made these bloatware infested, low resolution, platter hard drive OEM mobile devices unacceptable. That is why Microsoft felt the need to join in the fray and become a first party OEM (like Apple and to some extent Google).

 

Microsoft has learned from Apple that design, aesthetics, and user experience matter. Their Windows 8 operating system focuses on tablets which it has mostly ignored when it comes to building an OS directly for a touch interface (they have had tablets long before Apple but they were far from successful). Microsoft had Windows Phone for Smartphones but didn't have a real answer to iOS and Android on the tablet side (Windows 7 was not real friendly to touch input, just like previous versions). Released on October 26, 2012 to coincide with their Windows 8 general release was the Surface RT 10.6" tablet. The RT moniker meant it was running a version of Windows meant for an ARM device and could not run legacy Windows programs. Microsoft went with the Nvidia Tegra 3 SoC with a quad-core ARM A9 CPU. The display used was a 1366x768 IPS panel which was a far cry from the 2048x1536 retina display on the iPad 3 & 4. The weight of the device was a little hefty at 1.5lbs compared to the 1.44lbs iPad 3 and 1.33lbs iPad 2. Early the next year on February 9, 2013 Microsoft released the Surface Pro which had a Intel Ivy Bridge 17W APU, allowing it to run full Windows 8 Pro so legacy programs could be installed. It had the same 10.6" sized screen as the Surface RT but had a higher resolution  of 1920x1080. Like it's little brother it was also a bit hefty at 2lbs.

 

The two most unique features of the Surface, setting it apart from the competition, is the innovative integrated kickstand and keyboard cover with two versions (Touch Cover having pressure sensitive touch keys and the Type Cover having real physical keys). These two unique features of the Surface line made them very interesting and with Windows 8/Full Office this could make them very productive devices.

 

Microsoft released an update to their Surface line on October 22, 2013 with the Surface 2 and Surface Pro 2. The Surface 2 got the new Nvidia Tegra 4 SoC and the Surface Pro 2 got an Intel i5 4200 Haswell 15W APU. Now both have the same 1920x1080 display resolution and an updated kickstand with two positions (instead of only one as with the 1st gen). The Surface 2 got a very minor thickness (0.37"mm to 0.35"mm) and weight (1.50lbs to 1.49lbs) reductions. That's a 5% thickness and 0.6% weight reduction (compared to the huge 20.2% and 28% thickness/weight decrees of the iPad Air vs. iPad 4 Microsoft's numbers are quite laughable). So far Microsoft has failed to directly address the 7-8" tablet market, although some of its OEMs like Acer and Dell have filled this gap in their product line (but obviously not with a Surface product). The most impressive thing is the huge battery life increase of the Surface Pro 2 thanks to its more efficient Haswell internals, making a very viable high end tablet which supports legacy programs.

Specifications

  • Display: 10.6" 1920x1080 IPS Panel (208 ppi, 16:9 aspect ratio)

  • Storage & Retail Price

    • 32GB: $449 Wi-Fi

    • 64GB: $549 Wi-Fi

  • SoC: Nvidia Tegra 4 T40

    • ARM A15 1.7GHz Quad-Core CPU + 5th Low Power Core

    • Nvidia 72-Core GPU

    • 2GB RAM

  • Wi-Fi: 802.11n & Bluetooth 4.0

  • Weight: 1.49lbs/676g

  • Thickness: 0.35" (8.9mm)

  • Battery: 31.5Wh

  • Cameras: 3.5MP Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Gyroscope, & Magnetometer

  • Accessories: 24W Power Adapter

History

Amazon almost single handedly jump started the 7" tablet market. Their first tablet was released on November 15, 2011 with the Kindle Fire 7" which only cost $199. This was at a time when quality tablets started in the $400-$500 range (albeit 10" tablets), so it was a game changer. Amazon has been in the eReader business since 2007, so Amazon entering the tablet market was not unexpected (as in essence eReaders are single purpose tablets with E-Ink displays). The Fire had a quality 1024x600 IPS display (169 ppi), 1GHz dual-core TI OMAP4 4430 SoC, 512MB DDR2 RAM, 8GB local storage, and ran a modified version of Android 2.3.3. To get to the low price point there were a few trade-offs. It lacked cameras, had no physical volume rocker, and the power button was awkwardly placed at the bottom. That is not taking away from what Amazon accomplished and didn't stop them from sellering very well.

 

The 2nd gen Fires started shipping on September 14, 2012 with the Kindle Fire HD 7". To get its HD name it used a 1280x800 IPS display (216 ppi). Other specs included a TI OMAP4 4460 1.2GHz dual-core SoC, 1GB RAM, 16-32GB local storage, and ran a modified version of Android 4.0.3. Two months later Amazon added a larger tablet to their lineup with an 8.9" 1920x1200 IPS display (254 ppi). Used the 300MHz faster TI OMAP4 4470 1.5GHz SoC. Unfortunately this marginally faster SoC had some difficulty pushing the high pixel count and was reported to have a lot of stuttering issues. The old original Kindle Fire was left in the lineup as their entry level model only slightly updated with a 200MHz faster TI OMAP4 4430 1.2GHz dual-core SoC and double the RAM at 1GB.

 

The 3rd gen Fires, dubbed HDX for their ultra high resolution "retina" quality displays started with the $229 7" model on October 18, 2013 and followed with the $379 8.9" model on November 8 (with LTE models following a month later for each). In a bold move by Amazon, for such low cost device, they went with a high-end Qualcomm SnapDragon 800 SoC (in both HDX 7" and 8.9") which have a Krait 400 2.26GHz quad-core CPU. Amazon claims it's 4 times faster than the previous generation HD models. The HDX 7" has a 1920x1200 IPS display (323 ppi) which matches the pixel count on the Nexus 7 2013. The 8.9" went with an astounding 2560x1600 display (339 ppi). Both displays Amazon claims are calibrated and have 100% RGB coverage. For the first time Amazon put a camera in the 7" model (720P front) and two cameras in the 8.9" model (720P front and 8MP rear) 

 

With the HDX line Amazon revealed a cool new feature called Mayday which gives you instant access to tech support right on your tablet. The innovative part of the service is that you can see your support tech (although they can't see you, it's only audio on their end) with a small window on the tablet and they can highlight areas on the screen or even makes selections for you. The new tablets have double the RAM at 2GB and are now running a modified version of Android 4.2.2 Jelly Bean. The entry level tablet is now a Kindle Fire HD 7" that has been updated with a 1.5GHz dual-core OMAP4 4470 SoC and got a bit lighter.

Nexus 10

Kindle Fire HDX 8.9"

Specifications

  • Display: 8.9" 2560x1600 IPS Panel (339 ppi, 16:10 aspect ratio)

  • Storage & Retail Price

    • 16GB: $379 Wi-Fi & $479 LTE

    • 32GB: $429 Wi-FI & $529 LTE

    • 64GB: $479 Wi-Fi & $579 LTE

    • Remove Special Offers for $15

  • SoC: Qualcomm SnapDragon 800

    • Krait 400 2.26GHz Quad-Core CPU

    • Adreno 330 GPU

    • 2GB RAM

  • Wi-Fi: 802.11n MIMO & Bluetooth

  • Weight: 0.825lbs/374g (Wi-Fi) - 0.847lbs/384g (LTE)

  • Thickness: 0.307" (7.8mm)

  • Cameras: 720P Front & 8MP Rear

  • Sensors: Accelerometer, Ambient Light, Gyroscope, & GPS (LTE only)

  • Accessories: Micro USB 2.0 Cable & 9W Power Adapter

Kindle Fire HDX 7"

Specifications

  • Display: 7" 1920x1200 IPS Panel (323 ppi, 16:10 aspect ratio)

  • Storage & Retail Price

    • 16GB: $229 Wi-Fi & $329 LTE

    • 32GB: $269 Wi-Fi & $369 LTE

    • 64GB: $309 Wi-Fi & $409 LTE

    • Remove Special Offers for $15

  • SoC: Qualcomm SnapDragon 800

    • Krait 400 2.26GHz Quad-Core CPU

    • Adreno 330 GPU

    • 2GB RAM

  • Wi-Fi: 802.11n MIMO & Bluetooth

  • Weight: 0.668lbs/303g (Wi-Fi) - 0.686lbs/311g (LTE)

  • Thickness: 0.354" (9.0mm)

  • Battery: 4,500mAh

  • Cameras: 720P Front Only

  • Sensors: Accelerometer, Ambient Light, Gyroscope, & GPS (LTE only)

  • Accessories: Micro USB 2.0 Cable & 5W Power Adapter

Kindle Fire HD 7" 2013

Specifications

  • Display: 7" 1280x800 IPS Panel (216 ppi, 16:10 aspect ratio)

  • Storage & Retail Price

    • 8GB: $139 Wi-Fi

    • 16GB: $169 Wi-Fi

    • Remove Special Offers for $15

  • SoC: Ti OMAP4 4470

    • ARM A9 1.5GHz Dual-Core CPU

    • PowerVR SGX544 GPU

    • 1GB RAM

  • Wi-Fi: 802.11n & Bluetooth

  • Weight: 0.76lbs

  • Thickness: 0.42" (10.6mm)

  • Battery: 4,400mAh

  • Cameras: None

  • Sensors: Accelerometer & Gyroscope

  • Accessories: Micro USB 2.0 Cable & 5W Power Adapter

 

Kindle Fire HD 7" 2012 vs. 2013 Comparison

  • SoC: TI OMAP4 4460 (2012) vs. 4470 (2013)

  • CPU: ARM A9 Dual-Core 1.2GHz (2012) vs. 1.5GHz (2013)

  • GPU: PowerVR SGX540 (2012) vs. SGX544 (2013)

  • Storage: 16-32GB (2012) vs. 8-16GB (2013)

  • OS: Fire OS 2.0/Android 4.0.3 (2012) vs. Fire OS 3.0/Android 4.2.2 (2013)

  • Weight: 0.871lbs/395g (2012) vs. 0.761lbs/345g (2013)

  • Dimensions: 7.6×5.4×0.406" (2012) vs. 7.5×5.0×0.427" (2013)

  • Body & Buttons:

    • Curved Edge & Buttons on the Side (2012)

    • Sloping Edge & Buttons on the Back like the HDX line (2013)

Surface (2012, ARM)

Specifications

  • Display: 10.6" 1366x768 IPS Panel (148 ppi, 16:9 aspect ratio)

  • Storage & Retail Price

    • 32GB: $349 Wi-Fi

    • 64GB: $399 Wi-Fi

    • 64GB + Touch Cover: $449 Wi-Fi

  • SoC: Nvidia Tegra 3 T30

    • ARM A9 1.3GHz Quad-Core CPU + 5th Low Power Core

    • ULP Geforce 12-Core GPU

    • 2GB RAM

  • Wi-Fi: 802.11n & Bluetooth 4.0

  • Weight: 1.5lbs

  • Thickness: 0.37" (9.4mm)

  • Battery: 31.5Wh

  • Cameras: 720P Front & Rear

  • Sensors: Accelerometer, Ambient Light, Gyroscope, & Magnetometer

  • Accessories: 24W Power Adapter

Specifications

  • Display: 7.9" 1024x768 IPS Panel (163 ppi, 4:3 aspect ratio)

  • Storage & Retail Price

    • 16GB: $299 Wi-Fi & $429 LTE

  • SoC: A5

    • ARM A9 1GHz Dual-Core CPU

    • PowerVR SGX543MP2 GPU

    • 512MB DDR2 RAM

  • Wi-Fi: 802.11n & Bluetooth

  • Weight: 0.68lbs/308g (Wi-Fi) - 0.69lbs/312g (LTE)

  • Thickness: 0.283" (7.2mm)

  • Battery: 23.4Wh Lithium Polymer

  • Cameras: 720P Front & 5MP Rear

  • Sensors: Accelerometer, Ambient Light, Compass, Three-Axis Gyroscope, & GPS (LTE only)

  • Accessories: Lightning to USB Cable & 5W Power Adapter

  • Differences from the original 2012 model are a larger battery (23.4Wh vs 16.3Wh) and slate/black has been replaced by space gray/black

iPad mini 2013

Page Updated: November 20, 2013

So far I've listed four major players in the tablet game (Apple, Google, Amazon, and Microsoft) but those are not the only players. I only listed the first party tablet makers, meaning they build both the device and OS (technically Amazon doesn't make the OS but it uses a heavily customized version of Android making it mostly unrecognizable). There are so many other intesting products. One of the most promising of these are Intel Bay-Trail based tablets which use an x86 Atom quad-core CPU (so they can run legacy programs if running Windows 8/8.1).

 

This story is under construction, more coming soon.

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